About
Human behavior is my starting point.
I come from Social Psychology and customer experience research, so I naturally look for the "why" behind user behavior. I care about products that feel simple, useful, and emotionally clear — especially when the system underneath is complex.
Hi, I'm Amit
I'm a passionate UX Researcher & Product Designer with a Master's degree in Social Psychology and over 8 years of experience in customer experience research.
I specialize in crafting meaningful digital experiences through need-finding studies, usability testing, and satisfaction surveys. Beyond research, I also design and build intuitive websites aligned with user needs.
Other cool facts about me
Proudly mom to Romi and Ray — plus two mischievous dogs! When I'm not immersed in UX, you'll find me working out, hunting down food gems, or experimenting in my kitchen.
My process
How I turn research into products
Understand
Interviews, surveys, market research, behavioral context.
Synthesize
Patterns, personas, pain points, and the opportunity areas worth pursuing.
Design
Flows, wireframes, UI systems, prototypes.
Validate
Usability testing, analytics, feedback loops.
Improve
Iterations, dashboards, product recommendations.