It starts with calm.
Just the mark, then you're in — no clutter, no pressure. The very first screen sets the tone for everything that follows.
Healthcare · Mobile · End-to-end UX/UI
Welliohealthcare that feels less like paperwork and more like care
Overview
One calm app that carries the whole arc of care — find a doctor, decide, book, and stay on top of the admin that always slips: refills, vaccinations, follow-ups. From “I think I need a doctor” to booked, reminded, and followed up.
My role
UX Researcher & Product Designer.
Research, IA, UX, UI & a full design system.
Scope
16 feature areas120+ screens
Status
Concept, validated with users
See how it works
One promise, not a menu.
A short onboarding that says one true thing — “healthcare made easy” — instead of five features fighting for attention. Calm is the first design decision.
Your next appointment, first.
Home answers the question people actually open the app with — what's next — then offers a fast way to act, and only then, to explore.
Find the right doctor, fast.
Search, then filter by location and compare on what matters — rating, specialty, distance — from clean cards you can decide on at a glance.
A profile you can decide from.
Photo, rating, specialty and credentials up top; reviews and availability a tap away — and one clear “Book appointment” when you're ready.
Reminders that fit real life.
Set a medication reminder around your actual day — how often, and exactly which times — so doses and refills stop slipping through the cracks.
Care continues after the door.
Chat, voice, photos and video keep your clinician one tap away — so the relationship doesn't end the moment the visit does.
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The problem
For most of us, the hard part of healthcare isn't the medicine. It's the logistics.
This project started with a small, unglamorous moment: a friend asking me to help her find the PDF of her blood test, because the clinic “sent it somewhere.” Twenty minutes later — an expired SMS link, a portal that logged her out twice — she still didn't have a number off a page. She wasn't sick. She was just trying to get to her own information. Getting care is technically possible and emotionally exhausting, and the admin around health quietly falls through the cracks until it becomes urgent.
Three apps, one bodyAn insurer portal, a booking site, a tracking app — most people stitch their care together across tools that don't talk to each other.
The admin is what failsRefills run out on a Friday night; a child's vaccination slips a month. The visit goes fine — it's the before and after that breaks.
The invisible managerOne person usually runs health for a whole family — booking, reminding, chasing results — and almost no app is built for them.
People search by symptom
Almost nobody wakes up looking for a “gastroenterologist.” They search “stomach” and hope the app meets them there. Forcing medical vocabulary is the first place we lose people.
Trust is decided on the profile
Before booking, people scan for the same five things — face, rating, languages, price, next slot. Miss one and they bounce to Google, and often don't come back.
Continuity is missing
The visit ends and the relationship ends with it. No record, no follow-up, no easy way to ask the one question you forgot in the room.
The approach
Listening before designing
You can't fix a feeling you haven't sat with. Before a single screen, I went to the people who carry the weight of “managing health” — and it's rarely just the patient.
01
Talking to real users
12 interviews and a survey across three groups — busy professionals, parents running a whole family's care, and people over 60 managing ongoing conditions. Each group breaks in a different place.
02
Mapping the market
Used insurer portals, booking marketplaces and wellness apps the way a patient would. Each nails one third of the journey — and none owns the whole arc.
03
Stories, not wishlists
I never asked “what features do you want.” I asked “walk me through the last time you needed a doctor.” Stories surface the friction that feature lists hide.
What people told me
“I don't need an app to diagnose me. I need it to stop making me feel like I'm filing taxes every time I want to see someone.”
“I'm the one who books for my mum, my partner and my son. The apps all assume there's just… me.”
“The visit was fine. It's the prescription that ran out on a Saturday that ruined my week.”
“I looked up the doctor, couldn't find a rating, so I just Googled her instead and booked over the phone.”
Where the gap was hiding
Three kinds of product, each owning one third of the journey — and a seam running straight down the middle that nobody had picked up.
HMO / insurer portals
Clalit · Maccabi · MyChart
Strength: real medical data and official records.
Gap: built around the institution, not the person — dense, clinical, intimidating.
Booking marketplaces
ZocDoc · Practo · Doctolib
Strength: finding and booking a doctor is genuinely easy.
Gap: the relationship ends at the booking — no records, no follow-up.
Wellness & tracking
Apple Health · Ada · Flo
Strength: beautiful, motivating, habit-forming.
Gap: disconnected from real care — they watch you, but can't get you seen.
Each category nails one third of the arc. Nobody owns the whole thing — find → decide → book → remember → follow up — as one continuous experience. That arc became Wellio's reason to exist.
From problem to structure
I turned the friction into How-Might-We questions, then answered the hardest one — with sixteen feature areas, what earns the home screen and what waits one tap away?
How might we let people search in their own words and still land on the right specialist?
How might we give enough to decide on a doctor without burying the one button that matters?
How might we make refills, shots and follow-ups happen almost on their own?
How might we hold a whole family's health without the app feeling like a spreadsheet?
Four tabs, not ten
Home — next appointment · book · specialisations · services
Records — reports · visit summaries · prescriptions · vaccinations · health metrics
Chat — messages · clinician chat · voice · video visit
Profile — patient card · insurance · family · settings
Medical depth lives in Records, where people go looking with intent — not scattered across the surface where it just creates anxiety.
The solution
Three jobs, made effortless
Every decision traces straight back to something a real person said.
From the research → Find & decide
01
Find fast, decide with confidence
Finding care is built to be quick and low-effort: search and filter by specialty, name or location, with results that lead with rating and distance so the choice is easy. And every doctor profile opens on what people actually scan for — photo, rating, specialty and credentials — with reviews and a clear “Book appointment” one tap away, so the page informs without burying the one button that matters.
Find fastfilter by specialty & location
Decide above the foldrating & credentials, first
From the research → The admin that slips
02
The boring stuff, quietly handled
This is the fix that actually changes lives. Booking, rescheduling and cancelling all happen in-app, with designed success and failure states — the hold music is gone. Prescriptions, refills and history live together, medication reminders are built around real days (snooze, skip, mark as taken), and the vaccination calendar remembers so a parent doesn't have to.
No phone callbook & reschedule in-app
Nothing slipsrefills & shots, on time
From the research → Continuity
03
Care that doesn't end at the door
Health metrics gather vitals, lifestyle, history and notes into one organised picture — grouped to read at a glance, with calm empty states for anyone just starting out. And chat, voice notes, photo sharing and video visits keep the clinician one tap away after the appointment — typing states, message actions, lock-screen notifications all handled, so the channel feels as reliable as texting a friend.
One clear picturevitals, lifestyle & history
One tap awaychat, voice & video
Every screen
One calm system — soft teals, generous space, real photography, and one clear action per screen. Health is stressful enough; the interface should lower the heart rate, not raise it.
Onboarding & your patient card
Home — find & book care
Records — everything in one place
Chat — care that continues
The craft
The unglamorous 80%
A demo is the happy path. A product is everything that happens when the happy path breaks. A real chunk of this project was the moments nobody screenshots.
Empty states
No appointments, no prescriptions, no results yet — each reassures and points to the next action instead of showing a blank void.
Errors & failures
Expired links, taken slots, failed reschedules, dropped networks — written in human language, always with a way forward.
Accessibility
Readable type, strong contrast on the teal palette, and tap targets sized for an older hand — not just a designer's thumb.
Trust & privacy
Sensitive data framed carefully, share actions made explicit, nothing on the home screen you wouldn't want a stranger to glance at.
How I'd know it worked
Measuring the right thing
In healthcare, more time in the app isn't a win. I'd hold the design against numbers that mean someone's life actually got easier.
Time to booked
Taps & seconds
From opening the app to a confirmed appointment — measured in friction, not screens visited.
Admin completion
On time, on its own
Refills reordered and vaccinations kept on schedule without a human chasing them.
Return unprompted
Pull, not push
People coming back because it's genuinely easier here — not because a notification nagged them.
A concept validated with 12 interviews and a survey across three user groups — busy professionals, parents managing a family's care, and people over 60 — plus follow-up usability sessions. Directional signal, not production analytics.
What testers said
★★★★★
“It's the first time booking a doctor felt like ordering a taxi. I didn't dread it.”
— Participant, professional · usability session★★★★★
“The reminders are the bit I'd actually pay for. My dad's pills never run out anymore in the prototype.”
— Participant, family carer · interview★★★★★
“Everything's in one place. I'm not hunting through three apps and an email for my own results.”
— Participant, 60+ · usability session“I don't need an app to diagnose me. I need it to stop making me feel like I'm filing taxes every time I want to see someone.” — that line shaped the whole project.
— Participant, first round of interviews
Lessons learned / next steps
The biggest lesson was restraint. With sixteen feature areas, the temptation was to surface everything — and every time I gave in, the home screen got a little more frightening. The work that mattered most wasn't adding; it was deciding what to hide, and trusting people to find depth when they needed it. Next, I'd prototype the family-account model properly — switching between “me” and “my dad” is the flow most likely to make or break this for the people who carry everyone else's health. That's the hard, human problem I'd want to solve next.
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